
The $3 billion pickleball market is poised for massive corporate entry in 2025, with major brands like Nike and Under Armour likely to acquire paddle tech or launch specific footwear. For investors, the real opportunity lies in “Pickleball-tainment” venues and premium apparel, as the sport transitions from a hobby to a permanent athletic category.
Pickleball isn’t just a weekend hobby anymore—it’s becoming a business goldmine that’s caught the attention of major corporations worldwide. After diving deep into market research and industry trends, I’ve uncovered some fascinating predictions about which major brands will soon enter this explosive market and why the opportunity is too big to ignore.
