I spent time at FanaticsFest 2026 this year, two out for the four days at the Javits Center in New York City, and joined over 200,000 fans moving through the doors between Thursday and Sunday. Superstar athletes everywhere. Panels, autographs, brand activations the size of small cities. It’s become one of the biggest fan festivals in the country, and it just added a whole extra day to keep up with demand.
You know what I didn’t see anywhere on that show floor? USA Pickleball.
You know what I did see? Padel.